How do others see you? How do you want to them to see you? What are you doing about it — now?

A colleague wrote a post about creating a personal brand on social media. A commenter asked if it would help him to either find a new job or make a stronger impact at his company. He said he’s active on social media, but merely to show pictures, “talk trash” with his buds, and laugh at jokes.

John told him that recruiters and HR personnel always look at a candidate’s online presence before talking with that person.

He said to start using social media in a positive way, and I added these three ideas below:

1. Start cleaning up your social media accounts NOW. Do you have pictures of being wasted on booze on Facebook, Snapchat, or Pinterest? Do they show you driving poorly? Acting like a 12-year-old at an inappropriate time? Have you been tagged in pictures or posts you now see as unhelpful to the future you? If so, can you get them taken down, or at least get untagged in them?

2. Establish a professional profile on sites like LinkedIn. Use a professional-looking headshot. Write a summary using proper English and grammar. List your strenths and accomplishments. Ask for recommendations that you can post. 

3. Become a new YOU on social media. Going forward, only post what shows you as a professional worth hiring. Be seen as someone with a brain, someone who is a grownup, not a 17-year-old kid who doesn’t “get it.”

As Harvey Mackay wrote many years ago – “Dig Your Well Before You’re Thirsty!” 

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